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While card-on-file solutions can reduce customer friction, updating those cards when they expire or are re-issued can have the opposite effect and lead to lost sales or customers. Here are a few ways your merchants and their customers win with Account Updater:
Automatic, monthly cardholder updates mean more authorization approvals on your Customer Information Manager (CIM) profiles and your Automated Recurring Billing™ (ARB) subscriptions, helping to avoid declines and unnecessary payment interruptions.
Reduces the costs associated with individually contacting customers to obtain their updated information. Your time is better spent focusing on building your business, rather than manually updating each customer's data.
Reduces customer friction and the chances of cancellations or non-payment that's associated with manual updates and payment disruptions.
Merchants only pay per update. On average, 20-35% of cards update in the first month using Account Updater, with only 7-8% each month after. But in the long run, at only $0.25 per update, savings should far outweigh the costs.
Account Updater works together with our card-on-file services — Automated Recurring Billing (ARB) and Customer Information Manager (CIM) — to automate the payment update processes of subscription-based business models.
Automated Recurring Billing (ARB) is exactly what the name implies: a solution for automatically processing recurring or subscription-based payments. ARB is best used when your customers’ recurring transactions will be billed on the same date and for the same amount each occurrence.
Use Customer Information Manager to store customers’ sensitive payment information on our secure servers for use in future transactions. It is designed to reduce the scope of PCI DSS compliance, while simplifying return purchases or recurring payments that vary in amounts or dates billed.